Media kit · Rio Grande Valley, TX

Made in the Valley.
Watched by the world.

Travel, food, events, lifestyle & UGC — from the RGV and beyond, made by a creator people actually trust and act on.

20.1KFollowers
1.2MTotal Views
340KNew Viewers
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JRam the Goat portrait
JRam — RGV and beyond

The creator

Hi, I’m JRam.

Born and raised in the Rio Grande Valley, I built this audience the slow way: by being right. When I say a taquería is worth the drive, people drive. When I post a weekend market, it gets crowded. That trust is the entire product — and it’s what I bring to every brand I work with. I’ve built my audience through authenticity.

I keep partnerships deliberately rare. If I wouldn’t send my own family somewhere, I don’t post it — which is exactly why a feature from me moves people off the couch.

📍 McAllen · Edinburg · Brownsville 65% Women Ages 18–34

The work

The posts that did the most.

Drag, swipe, or use the arrows — each phone is a real post that popped.

Real clips from @Jramthegoat

The receipts

Numbers you can take
to your business partner.

TikTok

@Jramthegoat
17,200Followers
1.2MTotal views
340KNew viewers
24KAvg. views / video

Instagram

@Jramsworld
2,900Followers
68KAccount reach
2.4KStory views
3.8KProfile visits

Who’s watching

Women65%
Men34%
Other1–2%

Core audience: 58% aged 18–34, 27% aged 35–44.

Where they live

My audience is local-first: people in McAllen, Edinburg, Brownsville, Harlingen and across the RGV who follow for one reason — to find out what’s worth their time and money here at home.

  • 01McAllen
  • 02Edinburg
  • 03Brownsville
  • 04Harlingen
  • 05Mission

Coverage

Five lanes. One vision.

Travel & Hospitality

Hotels, resorts, road trips, hidden stays — the places people save now and book later.

UGC

Brand-ready video built for your feed as much as mine — content that sells without looking like it’s selling.

Events

Markets, festivals, premieres, pop-ups. If everyone’s showing up somewhere, I’ve usually posted about it first.

Food & Dining

Taquerías, food trucks, patios, late-night spots — the recommendations people screenshot and actually use.

Lifestyle

Fashion, beauty, and the day-to-day aesthetic — the vibe people follow for and shop straight from.

“JRam’s video went up on a Thursday. By Saturday we were out of brisket, and half the line told us TikTok sent them.”

[Owner name] — [Local business], McAllen

Collabs

Let’s talk collabs.

For collabs and rates, email jramthegoat11@gmail.com — here’s how a booking goes.

1

Say hi

Email or DM me your business, what you do, and the goal you have in mind.

2

We plan it

We shape the concept, the timing, and the deliverables together — built around your brand and what you want to achieve.

3

I post. You watch.

The video goes live, and a week later you get the numbers — views, saves, and what I’d do next.

Trusted by

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Last call

Let’s give the Valley & beyond somewhere to go.

One email starts it. Tell me what you do — I’ll tell you honestly whether it’s a fit.

Email
TikTok@Jramthegoat
Instagram@Jramsworld
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