Media kit · Rio Grande Valley, TX

Made in the Valley.
Watched by the Valley.

Food, events, fitness & beauty for the 956 — posted by a neighbor people actually trust, watched by people deciding where to go this weekend.

20.1KFollowers
1.2MTotal Views
340KNew Viewers
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JRam the Goat portrait
JRam — somewhere in the 956

The creator

Hi, I’m JRam.

Born and raised in the Rio Grande Valley, I built this audience the slow way: by being right. When I say a taquería is worth the drive, people drive. When I post a weekend market, it gets crowded. That trust is the entire product — and it’s what I bring to every business I feature.

I keep partnerships local and deliberately rare. If I wouldn’t send my own family somewhere, I don’t post it — which is exactly why a feature from me moves people off the couch.

📍 McAllen · Edinburg · Brownsville 65% Women Ages 18–34

The work

The posts that did the most.

Drag, swipe, or use the arrows — each phone is a real post that popped.

Real clips from @Jramthegoat

The receipts

Numbers you can take
to your business partner.

TikTok

@Jramthegoat
17,200Followers
1.2MTotal views
340KNew viewers
24KAvg. views / video

Instagram

@Jramsworld
2,900Followers
68KAccount reach
2.4KStory views
3.8KProfile visits

Who’s watching

Women65%
Men34%
Other1–2%

Core audience: 58% aged 18–34, 27% aged 35–44.

Where they live

My audience is local-first: people in McAllen, Edinburg, Brownsville, Harlingen and across the RGV who follow for one reason — to find out what’s worth their time and money here at home.

  • 01McAllen
  • 02Edinburg
  • 03Brownsville
  • 04Harlingen
  • 05Mission

Coverage

Five lanes. One Valley.

Food & dining

Taquerías, food trucks, patios, late-night spots — the recommendations people screenshot and actually use.

Events

Markets, festivals, pop-ups. If the Valley is showing up somewhere, I’ve usually posted about it first.

Fitness

Gyms, classes, and what staying active looks like in South Texas heat.

Beauty

Salons, lashes, skin — the glow-ups my audience books for themselves after watching.

Local finds

The everything-else: shops, services, and hidden gems worth a neighbor’s co-sign.

“JRam’s video went up on a Thursday. By Saturday we were out of brisket, and half the line told us TikTok sent them.”

[Owner name] — [Local business], McAllen

Rates

The menu.

Simple tiers, clear deliverables. Final quotes come after a quick conversation about your goals.

The Taste

One video. One location. My full treatment.

$350
  • 1 concepted, shot & edited video
  • Posted to TikTok + Instagram
  • 1 round of revisions
  • Performance recap after 7 days
Most booked

The Regular

A three-part series that keeps you on Valley feeds for a month.

$900
  • 3 videos across 4 weeks
  • Story amplification on both platforms
  • Usage rights for your own pages
  • Performance recap with next-step notes

The Residency

An ongoing partner slot — your business, covered all year.

$2,200/mo
  • 2+ videos every month
  • Priority scheduling & event coverage
  • Quarterly strategy check-in
  • First right to seasonal campaigns

How it works

Booked in three steps.

1

Say hi

Email or DM me your business, what you do, and what you want people to do about it.

2

We plan it

I come back with a concept, a date, and deliverables — usually within 48 hours.

3

I post. You watch.

The video goes live, and a week later you get the numbers — views, saves, and what I’d do next.

Last call

Let’s give the 956 somewhere to go.

One email starts it. Tell me what you do — I’ll tell you honestly whether it’s a fit.

Phone
Email
TikTok@Jramthegoat
Instagram@Jramsworld
Start the conversation Download media kit (PDF)